Priori
This but More

Acclaimed Canadian electronic producer Francis Latreille, known as Priori, unveils his new singles "Learn To Fly" and “Segue” today, marking the first releases from his upcoming third album, This But More. "Learn To Fly" offers a taste of the album's lush, dubby techno soundscapes, while "Segue" showcases the album's ambient side. Arriving May 24th via NAFF, This But More marks a sonic departure for the artist, exploring a richly textured landscape of electroacoustic compositions inspired by literature, cinema, and the transformative power of nature.

Priori delved into This But More from September 2023 to March 2024, drawing upon archival recordings and fresh ideas. "This album is about healing," Priori explains. "Not necessarily 'music that heals', but about the process in its ups and downs, its beauty and uncertainty." Themes of protection, healing, sleep, and decay naturally emerged during the creative journey.

To craft this immersive world, Priori collaborated extensively. Writer and musician Devon Hansen penned a series of "Suggested Stories" to accompany the album, adding depth to its lore. Musically, Priori teamed up with James K, Ben Bondy, Sabola, Adam Feingold, and Jesse Osborne-Lanthier, infusing the album with diverse instrumentation, including violin, guitar, software instruments, and field recordings.

This collaborative spirit extends to the album's striking visuals. Jesse Orsborne Lanthier designed the main and single artworks, while Ulysse De Lezenne crafted a unique jewel, both pieces seamlessly connected to the album's narrative.

The intricate world-building sets This But More apart. "It's the biggest collaborative project I have tackled so far," Priori notes. This spirit of exploration extends to the second single, “Wake”, featuring Priori's first vocal collaboration with close friend Jamie Krasner (James K).

Priori's artistic process is grounded in self-awareness and intuition, asking vital questions about how each element serves the greater purpose of the music. Swimming sessions between studio work provided clarity and focus throughout the album's creation. These meditative moments reflect in the music, inviting listeners into a contemplative, dreamlike state.

Beyond music, Priori draws inspiration from the literary worlds of Gene Wolfe, Ursula K LeGuin, China Mieville, Brian Caitlin, the evocative games of Hidetaka Miyazaki and Yoko Taro, as well as the ever-evolving beauty of myths and nature.